Always engage your customer

The Secrets of Super Selling – How to Outsell Everyone Else

By Jack Dunigan

Have you ever wondered how some people can really, really sell and others just seem to struggle, can’t seem to get by? In this series I’m going to show you how to outsell everyone. And in this first installment we’re going to talk about the first secret of super selling.

I had some money, I needed to buy some new appliances, so I went to a big box store. I went to the appliance department, started looking around. I checked out refrigerators, ranges, dishwashers, and the like because I was in the market to buy.

Here I am with money in hand and I was ignored. I was there for several minutes looking at what they had to sell, opening doors, looking at specifications, and lingering while the salespeople handled other customers.

When they finished with a customer I expected to be next. But what did they do?

They just simply walked away.

The salespeople were there, but they didn’t pay any attention to me at all!

Now, no one likes to be ignored. And I couldn’t figure it out, I was baffled. Here I am, a customer ready to buy, and I was ignored.

The very first principle of super salesmanship is this, always engage your customer.

Always engage your customer!


Because if you want to sell to anyone you need to engage everyone.

Now, the strange thing is, super sellers never ever make a customer chase them, ever. They always engage their customer.

If you want to sell to anyone you need to engage everyone. Ignore no one.

In the next installment, I’m going to show you why you should never ask a customer “How may I help you?” Ask this instead.

What is the ‘this” that you should ask?

Check in next Monday for the answer.