Never pre-judge what your product or service is worth to a customer

Never pre-judge what your product or service is worth to a customer

Never Guess How a Customer Will Value Your Product or Service This is the fourth secret of super selling. My name is Jack Dunigan and I have been in this business since 1972. I won a number of awards from various companies for selling and teaching people how to sell. So, this episode has to...
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How customers make the decision to buy

How customers make the decision to buy

This is our series on how to outsell anyone and still be a nice person. And in this video we’re going to be talking about something very special that only a few really, really good salespeople have. This is the third secret of super selling and it is how customers make the decision to buy....
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The one question never to ask

The one question never to ask

The One Question You Should NEVER Ask…And What You Should Ask Instead By Jack Dunigan It’s a conditioned response. A customer walks in (or calls on the phone) and you ask, “How can I help you?” How they respond is every bit as conditioned. “Thanks, I’m just looking.” Precious minutes have been spent and nothing...
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Always engage your customer

Always engage your customer

The Secrets of Super Selling – How to Outsell Everyone Else By Jack Dunigan Have you ever wondered how some people can really, really sell and others just seem to struggle, can’t seem to get by? In this series I’m going to show you how to outsell everyone. And in this first installment we’re going...
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